BEST DIGITAL MARKETING COMPANY IN PATIALA

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BEST DIGITAL MARKETING COMPANY IN PATIALA REETMAX CONT 9056580802
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BEST DIGITAL MARKETING COMPANY IN PATIALA REETMAX CONT 9056580802

LOW PRICE BEST DEAL VERY GOOD RESULT

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OUR SOLUTIONS ARE DESIGNED TO DELIVER ROI FOR ALL.

We unite publishers, advertisers and agencies in a single media marketplace to access premium demand, easy-to-use tools, and personalized service. Whether you want to maximize the revenue of your ad inventory or the return on your advertising investment, reetmax it easy and effective.

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BEST DIGITAL MARKETING COMPANY IN PATIALA

We connect you to top comScore publishers from a wide range of verticals, so you can reach the right consumers, with the right format, for the right price

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BEST DIGITAL MARKETING COMPANY IN PATIALA
BEST DIGITAL MARKETING COMPANY IN PATIALA
BEST DIGITAL MARKETING COMPANY IN PATIALA

We connect you to a global advertising marketplace and technology that delivers full control and transparency, so you can maximize returns on your ad inventory across all formats and platforms.

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So, how do you define digital marketing today?

  • Social Media Marketing

    BEST DIGITAL MARKETING COMPANY IN PATIALA

    This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

    • Facebook.
    • Twitter.
    • LinkedIn.
    • Instagram.
    • Snapchat.
    • Pinterest.

    If you’re new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once, and monitor analytics from the platform as well.

    On top of connecting social accounts for posting purposes, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place.

    Pay Per Click (PPC)

    BEST DIGITAL MARKETING COMPANY IN PATIALA

    PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

    • Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.
    • Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
    • Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

    Affiliate Marketing

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    This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

    Native Advertising

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    Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.

    Marketing Automation

    BEST DIGITAL MARKETING COMPANY IN PATIALA
  • Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

    • Email newsletters: Email automation doesn’t just allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so your newsletters are only going to the people who want to see them in their inboxes.
    • Social media post scheduling: If you want to grow your organization’s presence on a social network, you need to post frequently. This makes manual posting a bit of an unruly process. Social media scheduling tools push your content to your social media channels for you, so you can spend more time focusing on content strategy.
    • Lead-nurturing workflows: Generating leads, and converting those leads into customers, can be a long process. You can automate that process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.
    • Campaign tracking and reporting: Marketing campaigns can include a ton of different people, emails, content, webpages, phone calls, and more. Marketing automation can help you sort everything you work on by the campaign it’s serving, and then track the performance of that campaign based on the progress all of these components make over time.

    Email Marketing

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    Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:

    • Blog subscription newsletters.
    • Follow-up emails to website visitors who downloaded something.
    • Customer welcome emails.
    • Holiday promotions to loyalty program members.
    • Tips or similar series emails for customer nurturing.

    Online PR

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    Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:

    • Reporter outreach via social media: Talking to journalists on Twitter, for example, is a great way to develop a relationship with the press that produces earned media opportunities for your company.
    • Engaging online reviews of your company: When someone reviews your company online, whether that review is good or bad, your instinct might be not to touch it. On the contrary, engaging company reviews helps you humanize your brand and deliver powerful messaging that protects your reputation.
    • Engaging comments on your personal website or blog: Similar to the way you’d respond to reviews of your company, responding to the people who are reading your content is the best way to generate productive conversation around your industry.

    Inbound Marketing

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    Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing:

    • Blogging vs. pop-up ads
    • Video marketing vs. commercial advertising
    • Email contact lists vs. email spam

    Sponsored Content

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    With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.

    One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.

    Another type of sponsored content could be a blog post or article that is written to highlight a topic, service, or brand.

    To learn more about sponsored content, check out this blog post.

    What does a digital marketer do?

    BEST DIGITAL MARKETING COMPANY IN PATIALA
    BEST DIGITAL MARKETING COMPANY IN PATIALA

    Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

    The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one. A digital marketer who’s in charge of SEO, for example, measures their website’s “organic traffic” — of that traffic coming from website visitors who found a page of the business’s website via a Google search.

    Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand’s digital channels.

    Here are some examples of these specialists:

    SEO Manager

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    Main KPIs: Organic traffic

    In short, SEO managers get the business to rank on Google. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google — even if the company also posts this content on social media.

    Content Marketing Specialist

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    Main KPIs: Time on page, overall blog traffic, YouTube channel subscribers

    Content marketing specialists are the digital content creators. They frequently keep track of the company’s blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.

    Social Media Manager

    Main KPIs: Follows, Impressions, Shares

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    The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company’s written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.

    (Note: Per the KPIs above, “impressions” refers to the number of times a business’s posts appear on the newsfeed of a user.)

    Marketing Automation Coordinator

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    Main KPIs: Email open rate, campaign click-through rate, lead-generation (conversion) rate

    The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers’ behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it’s important for there to be someone who can group these digital activities into individual campaigns and track each campaign’s performance.

    Inbound Marketing vs. Digital Marketing: Which Is It?

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    On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

    The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

    Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

    On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

    Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

    Does digital marketing work for all businesses?

    BEST DIGITAL MARKETING COMPANY IN PATIALA

    Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.

    B2B Digital Marketing

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    If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

    Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

    B2C Digital Marketing

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    If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

    For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

    For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

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